Since 2018 · Boca Raton, FL
Our Journey
Two founders. One kitchen. Eight years of learning what actually gets people results.
-
2018
Krave Kitchen is born
Alex had already dropped 100 pounds and wanted to help other people do the same. He and Storm started cooking plant-based, weight-loss meals out of their home kitchen, then moved into a licensed commissary as orders grew.
-
2020
Our own kitchen
We took an empty industrial unit in Boca Raton and built it out from scratch into a fully custom commercial kitchen. Six years later, it's still where every meal is cooked.
-
2021 – 2022
Trying to scale
Our busiest plant-based years. We pushed hard to grow: shipping across Florida and into other states. It moved a lot of boxes and very little business. The lesson stuck: we're best when we cook for the people closest to us.
-
2023
The setback
An ACL injury took Alex off his feet and the weight came back. Eating plant-based wasn't working for him anymore. He rebuilt his body on high-protein, whole-food meals, and it worked better than anything before it.
-
2025
The pivot
We stopped cooking food we didn't eat ourselves. Grass-finished beef, wild-caught seafood, organic chicken, real macros. Elite Nutrition started as a side menu in January and became the whole mission by summer.
-
January 2026
Starting over
We closed Krave Kitchen and folded everything into Elite. Almost every plant-based customer left. We knew they would. Same kitchen, same two founders, and a customer list back at zero. No shortcuts.
-
Today
Built for South Florida
No more shipping. No more chasing volume in other states. High-protein, chef-cooked meals, fresh never frozen, delivered weekly to South Florida only. This is the business we should have built in 2018.
Elite Macro Targets
Per MealAverages rounded; meals vary week to week.
Ready to Fuel Like the Elite?
Start My Elite JourneyNot ready to fuel weekly?
Join the Elite Dispatch
New dishes and menu drops first,
plus 15% off your first week of a weekly plan.