Since 2018 · Boca Raton, FL

Our Journey

Two founders. One kitchen. Eight years of learning what actually gets people results.

  1. 2018

    Krave Kitchen is born

    Alex had already dropped 100 pounds and wanted to help other people do the same. He and Storm started cooking plant-based, weight-loss meals out of their home kitchen, then moved into a licensed commissary as orders grew.

  2. 2020

    Our own kitchen

    We took an empty industrial unit in Boca Raton and built it out from scratch into a fully custom commercial kitchen. Six years later, it's still where every meal is cooked.

  3. 2021 – 2022

    Trying to scale

    Our busiest plant-based years. We pushed hard to grow: shipping across Florida and into other states. It moved a lot of boxes and very little business. The lesson stuck: we're best when we cook for the people closest to us.

  4. 2023

    The setback

    An ACL injury took Alex off his feet and the weight came back. Eating plant-based wasn't working for him anymore. He rebuilt his body on high-protein, whole-food meals, and it worked better than anything before it.

  5. 2025

    The pivot

    We stopped cooking food we didn't eat ourselves. Grass-finished beef, wild-caught seafood, organic chicken, real macros. Elite Nutrition started as a side menu in January and became the whole mission by summer.

  6. January 2026

    Starting over

    We closed Krave Kitchen and folded everything into Elite. Almost every plant-based customer left. We knew they would. Same kitchen, same two founders, and a customer list back at zero. No shortcuts.

  7. Today

    Built for South Florida

    No more shipping. No more chasing volume in other states. High-protein, chef-cooked meals, fresh never frozen, delivered weekly to South Florida only. This is the business we should have built in 2018.

Meet the Chef & Founder

I grew up in South Florida surrounded by food, culture, and energy — but also surrounded by the traps that most people fall into: quick fixes, fast food, and convenience over health. Cooking was my way out. I spent 15 years as a chef, mastering the craft and learning how to bring flavor to life. But during those years, I carried extra weight, felt sluggish, and knew I wasn’t living up to my own potential.


Discipline changed everything. I made a decision to treat my body like my most important project. I dropped 100 pounds, built muscle, and discovered firsthand how the right fuel can transform not just your physique, but your confidence, energy, and mindset. That transformation gave me my mission: to bring the same clean meals and results-driven nutrition that changed my life to others.


That’s how Elite Nutrition was born.

Connect with Alex on Instagram

Meet Storm — Co-Founder & Coach

I grew up in Georgia, where food was love and every meal was heavy, rich, and full of Southern comfort. But that also meant I spent years struggling with finding balance and figuring out what “healthy” really meant.

Becoming a mom of three changed everything. Between late nights, busy days, and postpartum anxiety, I knew I couldn’t keep running on empty. Meal prep became more than just food — it was a way to reclaim my sanity, save time, and finally feel in control of my health again.

Through trial, error, and persistence, I learned how to fuel myself with meals that were both clean and satisfying. That shift not only helped me feel stronger, calmer, and more confident — it gave me the energy to show up fully as a mom, a wife, and a woman.

Now, my mission is to help other women and families experience that same freedom. Because when your meals are taken care of, you have more space for what really matters: your goals, your health, and your life.

That’s why I built Elite Nutrition alongside Alex — to create the kind of meals I once wished I had, when I needed them most.

Elite Macro Targets

Per Meal
536
Calories
48g
Protein
50g
Carbs
16g
Fat

Averages rounded; meals vary week to week.

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